A quick swatch on the back of my hand... I love this colour, it's an orange-based red, and because I wear fake tan, this colour is best suited to me (without fake tan I need blue-based reds).
The application is easy enough, and it doesn't set so fast that you don't have time to play around with it. But once it is dry, it goes beautifully matte without drying out my lips. This is a big thing for a matte lip colour. Every matte lipstick/lip colour I've ever tried has made me go running for my lip balm, with ill-made promises never to do it again.
This lipstick states it has "light texture, extreme comfort and 24hr hold".
I love putting these things to the test - let's do this!
Above: my lips after 6hrs. I'd had two cups of tea and a huge Sunday roast. It actually looked better from a distance (my camera was around 4-5 inches from my lips) and still felt comfortable.
Above: my lips after almost 8hrs. It definitely wore away on the insides of my lips and at that point I decided to take it off with an oil-based makeup remover.
Light texture: Most definitely.
Extreme comfort: It wore comfortably for a long period of time without drying out my lips (now that is comfort to me).
24hr hold: That's always a very bold claim, but for it to hold up through eating and drinking and still look pretty darn good, well, let's just say I'm pretty impressed.
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